Team Sky.
Industry
Personal Training
Services
Branding
Social Media
About
Team Sky is a personal training brand that embodies resilience, transformation, and limitless growth. Inspired by the emotional ups and downs of fitness journeys, the strength of the phoenix, and the vastness of the sky, its identity speaks to both casual and competitive athletes seeking strength training with purpose and passion.
TEAM SKY Her target audience, both men and (especially) women who wanted to do strength training both at a user level and at a competitive level (fitness, bodybuilding, etc.). The name was clear: Team Sky. As for its image, she wanted to combine 3 different concepts: emotional ups and downs, phoenix and sky.
