Sky is not your limit.

Celia was just starting out in the world of personal training when she contacted me; she wanted to have her own image to make herself known to networks and differentiate herself from her potential competition.

Her target audience, both men and (especially) women who wanted to do strength training both at a user level and at a competitive level (fitness, bodybuilding, etc.).

The name was clear: Team Sky. As for its image, she wanted to combine 3 different concepts: emotional ups and downs, phoenix and sky.