Designing through my glasses.

Creating your own image can sometimes be more complex than creating the image of a brand that doesn't belong to you.

When I was faced with this situation, I was considering various concepts and ideas that represented me and the way I work, but I couldn't find one that convinced me. Finally, I remembered that there is a distinctive element in me that will be with me all my life: myopia.

From this idea I developed my name, Miopía Creativa (creative miopia in Spanish), which in turn refers to the lack of creative thinking and ideas, something I want to eradicate with my work. In addition, this concept has helped me to develop my visual identity, always trying to maintain my image as a graphic designer and making clear my main objective: to help people and companies to develop their ideas visually and conceptually, as well as to achieve their goals.